Titre de livre: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Éditeur: John Wiley & Sons
Auteur: Alexander Osterwalder
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.